Felicity Zadro BA MA
Founder and Managing Director ZADRO
A strategic and passionate communicator, Felicity Zadro founded Zadro in 2007, inspired to support the growth and development of companies through excellent communications.
With her extensive education and experience, Felicity brings a unique approach to communications and to date has worked with over 400 companies. Her training in sociology and anthropology, love of strategy, experience in leading market research projects, training in change management and leadership, combined with her business acumen, allows Felicity to broaden the standard scope of communications practice.
Felicity believes a strong strategic approach is key to all effective business communications. In 2009, Felicity designed and launched Zadro’s very own strategic communications planning tool COMM*BATTM which has inspired over 170 businesses and organisations to articulate their offering and communications and put them on the road to success.
Felicity often leads the creative campaigns of Zadro, and has ghost written millions of words for clients. She believes in the integrity of communications design; whereby internal communications and culture management is just as important as communicating with clients and industry.
Felicity is a specialist in stakeholder dialogue and developing two-way streams of communication moving and flowing for organisations.
In 2017, Felicity was nominated as one of the most influential female entrepreneurs by a panel of business leaders organised through Fairfax and was named Communications Entrepreneur of the Year by CV Magazine.
In 2019, Felicity was named the Unsung Hero by the Exhibition and Event Association of Australasia, recognising her contribution to the industry. Felicity has held positions on Boards, written widely on a variety of communications and business topics and has been a keynote speaker at conferences in Australia and internationally.