Smartrak’s Corporate Mobility vision signals paradigm shift in fleet management
Melbourne, Australia, May 28, 2021 – Smartrak believes the current fleet management environment is going to witness a shake-up in the near future. As proof of this assertion, the company points to three factors that will generate irresistible pressure to move beyond existing fleet management practices. Firstly, the ideas igniting debate around Corporate Mobility will fuel increasing demands by government bodies that businesses open up their fleet strategies to incorporate more civic benefits. Secondly, the explosive growth of the sharing economy has demonstrated that vehicles operating in an exclusive-use environment miss out on the efficiencies generated when asset are shared. Finally, and probably most conclusively, Smartrak’s own research has shown that the current model is close to achieving the maximum efficiencies it’s capable of.
This last point, of driving utilisation closer to 100%, has been occupying Smartrak’s product development team, and the answers the company is looking for are coming from the sharing economy. This is where Smartrak’s vision for Corporate Mobility is challenging traditional fleet management approaches and demonstrating exciting opportunities for practical and beneficial adoption.
As a company with a long history in the telematics and fleet management space, Smartrak has been wary of jettisoning proven methods for still evolving ones, but as Vice President of Product, Steve Harcourt points out ‘expanding fleet utilisation’ has always been Smartrak’s goal and innovative thinking a part of its DNA. According to Harcourt: “Introducing opportunities to share vehicles between staff and ultimately between organisations is absolutely the way to gain significant utilisation improvements. It’s obvious that vehicles sitting idle in the carpark outside of work hours are failing to create value for the organisation – this is a wasted opportunity that could be turned around if staff were hiring those vehicles for personal use outside of work hours.” Harcourt also points to the huge potential gains when two organisations pool their vehicle requirements; “Imagine driving down the vehicle count necessary to meet peak demand by simply borrowing vehicles from another company when all your own are already booked out – that’s got to be a smart move.”
Returning to the second point - of governments demanding more civic-conscious and cleaner business fleets - Smartrak acknowledges that their Corporate Mobility vision has been developed alongside the realisation that emissions control is occupying the thoughts of governments everywhere as they seek a pathway out of the climate crisis. In New Zealand, the government is using legislation to drive EV adoption in government fleets and international markets such as Norway have gone further by setting across-the-board EV targets. Smartrak is convinced that businesses won’t be immune to these changes and that a committed forward-thinking strategy that puts business fleets ahead of the curve will benefit both their customers and the planet. Harcourt reinforced this point: “At the heart of our Corporate Mobility vision is the belief that our customers are already seeking the answers Corporate Mobility is providing. They understand that ongoing improvements to utilisation go hand-in-hand with a reduction in fleet emissions.”
Smartrak creates fleet and mobility technologies that enables the public sector, utilities, not for profit and emergency services to manage and protect their most valued assets (people, vehicles, and assets).
Operating across Australia, New Zealand, and the United States, Smartrak makes location-based insights visible and actionable so that these organisations can deliver on their promises to the communities they serve; safely, productively, and cost-effectively.
Smartrak is an independently operated subsidiary of Constellation Software (CSI), a leading provider of software and services to public and private sector markets.