Domino’s Pizza is plugging potholes, because why not?

By intouch posted 20 June 2018 20:01

  

A slice (or five) of pizza is just the thing to fill an empty stomach. For communities in the US, this beloved disk of sauce and cheese is also helping fill potholes.  

Screen_Shot_2018-06-21_at_9_54_52_AM.pngWell, sort of. Pizza chain Domino’s is partnering with cities across America to help repair neglected roads, in a project called Paving for Pizza. They’ve asked people to nominate their town; successful (and willing) towns and cities are given grant money to perform the works themselves.  

So far, the company has helped fix five potholes in Burbank, CA; eight holes in Bartonville, TX; 40 holes in Milford, DE; and 150 square yard of potholes in Athens, GA. They come complete with a unique topping: a Domino’s logo spray painted on the freshly laid asphalt and the words “Oh yes we did”.

On the Paving for Pizza website, Milford’s city manager said: “We appreciated the extra funds to stretch our street repair budget as we addressed more potholes than usual.”

Domino’s claim they’ve launched the project because potholes and bumps in the road can cause “irreversible damage to your pizza”.

Although undeniably a slice of marketing genius (we’re talking about it after all), commenters have questioned what the project says about the state of America’s infrastructure. Popular Mechanics labelled it “a delicious indictment of the country’s infrastructure problems.” 

Screen_Shot_2018-06-21_at_9_55_11_AM.pngAccording to The Guardian, the most recent set of studies by the National Transportation Research Group found that 37% of America’s major roads are in poor or mediocre condition. Driving on these damaged roads costs American drivers $107 billion each year, around $482 per driver, with most of that money going on vehicle repair costs.
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