Fleet Winter Webinars

Winter Webinar Series

The 2022 Winter Webinar Series is designed to provide you with the latest practical information and help you continue your professional development.

Register For The Series​
Fleet WWS

What is the Winter Webinar Series?

After the success of the 2021 Winter Webinar Series, IPWEA Fleet has again this year brought together a group of experts and industry leaders to talk about the contemporary challenges attracting and retaining staff to help manage your organisation’s fleet. The 2022 Winter Webinar Series is designed to provide you with the latest practical information and help you continue your professional development. Join us for our new program based on the theme 'Managing your fleet in a tight labour market', starting at the end of August.

The Fleet Winter Webinars series will comprise 4 online webinars and provide a valuable touchpoint with IPWEA Members, Fleet Subscribers and the broader fleet community and beyond.

Presenters will include professionals with specialised expertise, relevant fleet practitioners and IPWEA Fleet, facilitators.

Held on Thursdays from the end of August through September, session topics include branding and marketing to attract a broader workforce demographic, Incorporating flexible working arrangements to attract and retain staff, alternative resourcing strategies from a Fleet Manager’s perspective, and building a collaborative and engaged workplace.

These highly informative seminars will provide practical takeaways in the form of education and shared learning. Attendees can take part in one, some or all sessions.

Who should attend:

  • Plant & Fleet Managers
  • Fleet Officers
  • Works & Parks Supervisors
  • Workshop Supervisors
  • Asset Managers
  • Procurement Managers
  • Human Resources Managers
  • General Managers & Supervisors
  • Operations Managers
  • Marketing Managers and Coordinators
  • Suppliers to the Fleet Industry
  • Anyone in an organisation responsible for hiring, managing and retaining staff

Org Group Discount

Get 50% off the series registration price for each additional registration beyond the first registration.

After you’ve registered, email us at admin@ipwea.org and we’ll send you a code to register anyone else in your org at the discounted price.

Course Details

Study Mode

4 Online Sessions


Live Webinar commencing at 11 am AEST (60 minutes)


Session 1 – 25 August

Session 2 – 1 September

Session 3 – 8 September

Session 4 – 22 September


Fleet Subscribers / IPWEA Members
Series $295 + GST
Single session $95 + GST

Non subscriber / Non member
Series $370 + GST
Single session $120 + GST

The Winter Webinar Series is brought to you by

Session 1 – 25 August

Branding and marketing to attract a broader Fleet workforce demographic

Presented by Director and CMO of BRANDiT Marketing, Michelle Fragar, who will talk about how to get a competitive edge using branding and brand archetypes to attract and develop an emotional connection with potential workforce talent across a wider range of sectors.

Key Takeaways
  • Dispel the buzzwords and mystique around branding and marketing
  • Understanding the emotional engagement that candidates may feel when dealing with your organisation
  • Gaining knowledge on the 12 jungian brand archetypes and how this can help you recruit fleet personnel
  • Leveraging the archetypes to influence your tone in the marketplace
  • Creating your own uniqueness and leveraging channels to attract talent that may never have considered your workplace

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Working Flexible

Session 2 – 1 September

Incorporating flexible working arrangements to attract and retain Fleet staff

Presented by Senior Consultant and Co-Founder of Modus Management, Anne-Maree Coyne, this interactive and practical session will provide a greater understanding of flexible work practices and how they can be a great strategy for attracting and retaining staff in the Fleet Industry.

Key Takeaways
  • Your flexible work options and how they alter the standard working arrangement
  • The prevalence of different flexible work arrangements amongst your cohorts
  • Whether you should increase flexible work practises to become a more attractive employer
  • Whether job sharing is a viable option in Fleet
  • Is it worth having flexible work policies and how you go about getting them?

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Session 3 – 8 September

Alternative resourcing strategies: A Fleet Manager’s perspective

Presented by Manager Fleet and Depot Services at Dubbo Regional Council, Steve Colliver, and by Plant and Depot Manager at Griffith City Council, Steve Croxon, who will discuss their individual situations and journeys to deal with labour shortages.

Key Takeaways
  • Understanding the challenges to obtain labour (e.g. mechanics) in Australia especially in regional areas
  • Strategies to obtain human resources from overseas to fill labour gaps and dealing with the challenges to get appropriate approvals
  • Understanding the challenges to provide necessary fleet services to Council in a tight labour market
  • Strategies to package asset purchases and external services from suppliers to supplement labour gaps

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Session 4 – 22 September

Building a collaborative and engaged Fleet workplace

Presented by Team Coach and Founder of The Ripple Effect Teams, Jill Arkell, will discuss how incorporating strategies such as collaboration, training and education can be helpful in retaining staff and developing high performance teams.

Key Takeaways
  • Understanding what factors create a collaborative and engaged workplace
  • Learning how fleet practitioners can create high-performance teams
  • Gaining some practical ways for fleet practitioners in city and regional areas to leverage retention techniques
  • Learning how to get clarity and alignment from your team to build trust and accountability to get results faster

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Michelle Fragar

Michelle Fragar

BRANDiT Director | CMO & Marketing Consultant

Michelle Fragar is a CMO level Marketer with over 22 years’ experience, most at Senior / Executive level of Billion Dollar Multi-National business, namely BOSCH (Fortune 100) and Bradken (ASX200). She obtained a Bachelor of Business (Marketing) in 1998 from Southern Cross University and is a Certified Practising Marketer (CPM) of the Australian Marketing Institute. In 2020, Michelle was recognised as one of the top marketers in Australia winning the prestigious “CPM of the Year” award at the AMI’s Marketing Excellence Awards. She was recently announced as a finalist in the same category for 2021.

Today, Michelle is the director of her own Branding and Marketing Consultancy business based on the Gold Coast, QLD and a vocal advocate of raising the level of professionalism in the marketing industry, a starting point being bringing awareness to the CPM program. Michelle is currently the Chair of the Australian Marketing Institute Queensland committee.

Anne-Maree Coyne

Anne-Maree Coyne

Modus Management | Senior Consultant

Anne-Maree Coyne is a senior operational consultant who helps businesses and their senior staff to create flexible working arrangements. She leverages her extensive legal experience as a partner in a successful regional law firm and manager at top-tier firm, Allens. She is now a senior consultant and principal at Modus Management. Anne-Maree holds dual degrees in Laws and Arts, is a certified management consultant, change manager and Agile & PRINCE2 project manager.

Steven Colliver

Steven Colliver

Manager Fleet and Depot Services
Infrastructure | Dubbo Regional Council

Steven Colliver is currently the Manager Fleet and Depot Services with Dubbo Regional Council. Steve has been with Dubbo for almost 25 years and has worked at four other Councils in his career.

Steve has formal qualifications in aeronautical and mechanical engineering and completed an MBA in 2004, he was the inaugural chairperson of the IPWEA Fleet and held a board position with AfMA.

Steve Croxon

Steve Croxon

Plant and Depot Manager | Griffith City Council

Started as an Apprentice Mechanic in 1980
Qualified Mechanic 1984
Workshop Foreman 1989
Manager of Fleet 1994
Certificate in Business (university of Southern Queensland) 2000
Certificate 111 in Carbon Management 2013
Statement of Attainment in Leadership 2018
Worked for over thirty years in a Fleet Management role in local government.

Jill Arkel

Jill Arkell

High Performing Teams - Development | Coaching | Leadership | Facilitation

Jill is a highly experienced team coach. She works with business leaders to lift the engagement of teams and groups so that they collaborate smarter, faster and more creatively. She founded The Ripple Effect Teams as a specialist high performance teams organisation to train leaders and their teams on how to get clarity and alignment on their why, what and how, building trust and accountability to get results faster.

She has 25+ years of commercial and coaching experience in team-based environments with a range of clients that include LinkedIn, Defence, Google, TfNSW, Dep’t Planning, Sydney Trains, Sydney University, City of Sydney, Arup, The Salvation Army, NAB, Harvey Norman, NSW Institute of Sport, Climate Council and many others. She is also an experienced international and national public speaker on High Performing Teams and her relevant coaching qualifications include; BA DipEd, European Mentoring and Coaching Council (EMCC) Master Practitioner, Diploma in Executive Coaching, The Leadership Circle (TLC) practitioner certification.