Give Your Liver Longer campaign to improve road safety

By intouch * posted 10-08-2017 10:20


A 'Give Your Liver Longer' campaign created by Swinburne University student will be introduced in and around the university, after the Communication Design student won a competition to improve community awareness about morning-after drink driving.

The campaign aims to debunk common myths about reducing your Blood Alcohol Concentration, give advice on keeping track of the number of standard drinks consumed and provide tips on how to be safer the day after drinking. 

Screen_Shot_2017-08-10_at_10_19_18_AM.pngSwinburne Communication Design students were tasked with developing a creative campaign about the dangers of driving the morning after drinking heavily.

As the winner, Lucy Boehme won $4000 to help implement the campaign around the Glenferrie Rd area and on digital channels around the university during Welcome Back Week, from 31 July to 3 August.

The campaign is being led by Melbourne creative agency Hard Edge and will work in collaboration with Swinburne and other organisations including the Transport Accident Commission, the National Road Safety Partnership Program, RACV and Transurban.

Boehme says the 'Give your Liver Longer' campaign will send the message to students that they have to give their liver longer to process the alcohol out of their body before getting into car the morning after a drinking alcohol.