Sponsors & Exhibitors

Sponsors banner

The 2025 Conference Prospectus is yet to be announced, however if you're interested in being part of this event next year, please register your interest as either a sponsor or exhibitor through the link below and we'll be in touch when the 2025 prospectus is available.

Register Your Interest

IPWEA Contacts

For all sponsorship enquiries,
please contact:

Sarah Di Mento
Head of Business Development
& Marketing
IPWEA Australasia

For all exhibitor enquiries,
please contact:

Trish Martinez
Sponsorship and Events Manager
E: trish.martinez@ipweansw.org

For all conference enquiries, please contact:

Zoe Bailey-Drake
Senior Project Officer
ASN Events
E: zoe.b-d@asnevents.net.au

Our 2024 Sponsors



Komatsu develops and supplies technologies, equipment and services for the construction, mining, forklift, industrial and forestry markets. For a century, the company has been creating value for its customers through manufacturing and technology innovation, partnering with others to empower a sustainable future where people, business and the planet thrive together. Front-line industries worldwide use Komatsu solutions to develop modern infrastructure, extract fundamental minerals, maintain forests and create consumer products. The company's global service and distributor networks support customer operations to enhance safety and productivity while optimising performance. Find out more about Komatsu.

Complete Urban


COMPLETE creates functional, inspirational and sustainable design outcomes through our multi disciplinary approach. We collaborate with our clients to fulfil expectations. COMPLETE vigorously defends the intent of our clients’ objectives when interrogated by the rigors of project delivery. Find out more about COMPLETE.

Brightly logo


Solve every operational challenge that comes your way and transform the performance of your assets. With Brightly’s complete suite of intuitive software solutions - including CMMS, EAM, Strategic Asset Management, IoT Remote Monitoring, Sustainability and Community Engagement - you can realise a future where efficient operations and smart assets power sustainable communities. Find out more about Brightly.

RMIT logo


RMIT’s Central Asset Management System (CAMS) is a predictive modelling tool enabling clients to optimise asset management spend. Launched in 2009, and hosted on a web enabled digital platform, CAMS applies >1,000 research-based degradation curves at individual asset levels to forecast asset deterioration. Forecasts become refined over time through self-learning algorithms. CAMS is a proven and reliable data source with an intuitive interface enabling complex, technical data to be easily interpreted to help prioritise investments and map out long-term asset management strategies for your organisation. Find out more: https://www.cams.assethub.com.au/

Fulton Hogan


Fulton Hogan delivers high-quality infrastructure to improve the lives of people in Australia and New Zealand, every day. Our 10,000+ strong team works in every kind of weather, creating, connecting, and caring for communities.

After 90 years in business, we believe resilient infrastructure will help tackle the challenges of a changing world, and we will continue to invest and innovate to play our part.

From asphalt, binders and aggregates, through to recycled pavement materials, we have been supplying top-quality construction products to the industry for decades.

Our experience, combined with our wealth of plant and resources, gives us the technical knowledge and skills to provide a wide range of construction services. Fulton Hogan started on roads, and in the last 90 years we’ve gained vast experience across a range of sectors.

We understand the extreme performance requirements of civil infrastructure and the unique demands on their owners and operators. We work collaboratively with our customers and design partners to safely deliver quality customer centric outcomes.



Thinkproject is Europe's leading SaaS provider for Common Data Environment, Asset, BIM and Field Management, and Project Controlling. Thinkproject has been digitising construction companies, builders, project managers and planners for more than 20 years with powerful, flexible technology in combination with consulting expertise from knowledge of complex large-scale projects.



Geotab, a world leader in connected transportation solutions, offers telematics to 40,000+ customers across 150 countries. With 20+ years of innovation, Geotab connect to over 3.5 million vehicles and process more than 55 billion data points a day, empowering clients to improve productivity, safety, and sustainability. Their open platform and Marketplace enable real-time and predictive analytics through third-party solutions, backed by industry-leading data scientists and AI experts. To learn more, visit Geotab.



Stantec is a team of around 2,500 people working in 22 offices across the country. They’re designers, engineers, planners, scientists, and project managers, innovating together at the intersection of community, creativity, and client relationships. Their central principle is to design with community in mind. They care about the communities they serve—because they're their communities too. This allows them to assess what's needed and connect their expertise, to bring together diverse perspectives so they can collaborate toward a shared success. Read more at stantec.com or find them on social media.



TechnologyOne (ASX: TNE) is Australia’s largest enterprise software company and one of Australia’s top 10 ASX-listed companies, with locations across six countries. We provide a global SaaS ERP solution that transforms business and makes life simple for our customers. Our deeply integrated enterprise SaaS solution is available on any device, anywhere and any time and is incredibly easy to use. Over 1,200 leading corporations, government agencies, local councils, and universities are powered by our software. For more than 35 years, we have been providing our customers enterprise software that evolves and adapts to new and emerging technologies, allowing them to focus on their business and not technology.



if3 is the exclusive Australian representative for the cutting-edge DYNAMIC INFRASTRUCTURE (DI) AI-enabled bridge asset condition tracking system.

The cloud-based DI system uses current and historic bridge inspection data from multiple digital and paper-based sources including photos, reports, drawings and plans, to build a detailed chronological ‘health record’ for each bridge asset. The system utilises AI-enabled technology to analyse images, detect defects and record the exact location of the defect on the bridge structure.

With DYNAMIC INFRASTRUCTURE, users are able to access ALL of their bridge asset data – including plans and historical inspection data (manual reports) as well as details of faults, damage, repairs and maintenance – within a matter of seconds. Find out more at: https://dynamicinfrastructure.com.au



Morphum Environmental is an environmental engineering, environmental science, geospatial services and sustainability consultancy with offices in Melbourne, Auckland, Christchurch, Waikato, Wellington and Nelson. For over 20 years we have been co-creating thriving ecosystems with our partners and clients by providing pragmatic infrastructure and environmental solutions, driven by multi-disciplinary collaboration and community decision making.



Articulous is an international award-winning community and stakeholder engagement and communication firm – widely regarded as one of the most ground-breaking in Australia. Boasting a team of award-winning problem solvers who believe challenges are opportunities, we are the go-to agency for tough projects. Offering expert engagement, communication, design, training and data analysis services, Articulous has forged a strong reputation in the government sector for regional and community changing projects. Proving itself at the forefront of the industry, Articulous is now bringing tailored artificial intelligence services to the world of stakeholder and community engagement. Our AI capabilities make analysis and reporting faster, easier and more insightful.

Knowledge AMS logo


KnowLedge is a niche data provider with tailored data to ensure accurate information. KnowLedge is introducing emerging Smart City technologies that will enhance the information capacity of the Local Government sector.

Teletrac Navman


Teletrac Navman aims to be the driving force behind the industries that transform and sustain our futures by offering simple and intelligent solutions that enhance efficiency, safety, and sustainability. As a connected mobility platform for industries that manage vehicle and equipment assets, Teletrac Navman simplifies the complex so that its customers can transform the way they work through cloud-based solutions that leverage artificial intelligence to unlock the power of operational insight. Teletrac Navman manages more than 700,000 vehicles and assets around the world. The company operates globally, with offices worldwide and headquarters in Orange County, CA. Teletrac Navman is part of Vontier, a global industrial technology company uniting critical mobility and multi-energy technologies and solutions to meet the needs of a rapidly evolving, more connected mobility ecosystem. For more information visit www.TeletracNavman.com.



Established in 2011, Green Frog Systems is a global leader in solar lighting innovation and Australia's most trusted solar lighting manufacturer. We specialise in a wide range of applications, from roadways and streets to pathways, shelters, marine environments, and relocatable lighting systems. Our unique strength lies in our ability to deliver what others can't – a combination of cutting-edge technology, durable quality, and proven reliability, tailored to meet the specific needs of each project. We don't just design products; we create application specific lighting systems, ensuring our clients receive solutions that align perfectly with their requirements. At Green Frog Systems, our legacy is built on more than a decade of experience and a global perspective, enabling us to provide comprehensive service and expertise to our clients. For more information about our innovative solar lighting solutions and how we can illuminate your next project, contact us at greenfrogsystems.com.au.

HF logo


The Heart Foundation’s Healthy Active by Design is a unique digital toolkit which provides best-practice, evidence-based resources and guidance for industry professionals to support a change in practice for more walkable neighbourhoods and more liveable built and natural local environments. Healthy Active by Design provides the necessary support to create healthy spaces and places that promote walking and cycling in neighbourhoods, towns and cities across Australia. Its point of difference from traditional planning, urban design and engineering guidance is the incorporation of physical movement and health considerations into design outcomes. Healthy Active by Design is intended for use by urban and transport planners, traffic engineers, civil works and asset managers, local governments, elected officials, developers and others involved in decision making for the built environment.

iNForce Global


For over 20 years Inforce Global have been helping Engineers and Construction teams to design and deliver higher performing, stronger and more cost-effective floor slabs pavements.

LG Focus


Local Government FOCUS is a highly regarded, independent newspaper reporting on the key issues that impact this vital sphere of government. Local Government across Australia is a rapidly growing sector. With ever increasing community expectations, annually councils spend over $38 billion on a vast range of products and services. Produced monthly Local Government FOCUS is produced by reputable Melbourne based newspaper Publisher, Star News Group and distributed to the key decision makers in Local Government – elected members and senior staff Every Council in Australia receives on average 18 copies of LG FOCUS by post free of charge, with 2500 also subscribing to the digital edition. Check out our the LG Focus Digital Edition here.

Monash University


The Monash Innovation Labs (MIL) are a thriving collaboration hub in the heart of Monash University where businesses can design, experiment and innovate with direct access to research expertise, student talent and world class facilities. The MIL encompasses Smart Infrastructure featuring a network of sensors capturing people motion, trajectories and occupancy, space and time. This data is used to enhance sustainability and improve efficiencies. Our passion is to enable businesses to turn their blue sky ideas into commercial reality.
Discover more on Linkedin. Subscribe here to stay informed about updates and events.

Our 2024 Exhibitors

With powerful torque, outstanding run times and zero emissions, EcoTeq is the pinnacle of electric outdoor maintenance equipment. Using next-generation technologies perfected in Europe and North America, you no longer have to choose between the environment, safety and productivity. You get the best of all worlds in a high-performance, high-efficiency solution that’s great for the community, the bottom line, and the planet.

Kyowa rock bags; made from 100% recycled material.

Kyowa Rock Bags are engineered for erosion and scour protection:
Culverts, Bridges, Civil Works, Ports, offshore submarine cables and pipelines, wharves, piers, jetties, scouring, river banks, beaches, inland waterways.

Projects: bridges across ANZ, Stockton Beach, Wamberal Beach, Lyttleton Port, physical modelling at Manly.

Works: TfNSW, RoadTek, ARTC, Sydney Water, SA Water, Rio Tinto, Lendlease, Fulton Hogan, CPB, Downer, NSW SoilCon, local Councils.

Australia's leading manufacturer and supplier of fiberglass composite access covers and pit lids. Over the course of the last 25 years, Terra Firma Industries has developed a variety of creative, lightweight, and incredibly durable composite manhole and pit lid covers as well as a wide variety of FRP grating options, in addition to walkways, ramps, boardwalks, and other products. Encouraging a safer, more productive, and sustainable future for civil infrastructure throughout Australia, Terra Firma Industries is the embodiment of an enduring legacy of innovation.

SPA logo

Established in 1984, Stabilised Pavements of Australia are an Australian owned company who is an industry leader and innovator of sustainable and cost effective pavement and earthworks solutions.

SPA is focused on providing clients pavement construction, rehabilitation and maintenance solutions that are fast, cost effective and environmentally sustainable. These solutions are based on engineering expertise, innovative technologies and a customer focused approach to providing sustainable infrastructure.

CU Phosco Australia Pty Ltd is a wholly owned subsidiary of CU Phosco Lighting which is the longest established and premier exterior lighting group in the UK. We have, since 1923, led the exterior lighting market in the UK and worldwide.

We offer a comprehensive package, from the initial consultation to the design, manufacturing, and delivery of complete solutions for all exterior lighting applications including street lighting, area lighting, sports fields and airports. We manufacture the complete solution- luminaires as well as poles and masts.

Additionally we design and manufacture multi-function poles which provide cities and councils with the opportunity for recurring revenue through renting the space within and on the poles to the telecom operators.

For more information please contact us www.cuphosco.com aussales@cuphosco.com 0451 336 135

Road Safety Victoria

In partnership with state government departments, non-government organisations and industry, the Construction Trucks and Community Safety Project provides new tools and ways of working to improve safety for pedestrians, bicycle riders and motorcyclists. The project aims to keep the community safe during construction periods. A number of contract clauses have been developed to help improve safety outcomes for bicycle riders, pedestrians and motorcyclists. These clauses cover requirements pertaining to truck safety features, truck driver training, temporary traffic management and the use of a route selection tool. Visit the Construction Trucks and Community Safety Project webpage on the VicRoads website for more information and access to resources.

Out of the box thinking and a collaborative approach are key to SHEPHERD's ability to deliver practical solutions that work for local government. SHEPHERD are experts at combining over 20 years hands-on engineering experience with leading edge technology to create simple yet powerful tools that enable councils to achieve best practice asset management, tailored to their specific needs. Our people know local government because they are local government professionals from qualified engineers and accountants to GIS specialists, senior technicians and project managers.

As part of the Holcim group, a global leader in sustainable building solutions, Humes is committed to sustainability. This means taking steps to decarbonise our operations and providing solutions customers can trust. We are excited to present the FutureCast and FutureCastZERO product range which represent significant milestones in our commitment to sustainability. FutureCast is our precast concrete range backed by Environmental Product Declarations (EPDs). FutureCastZERO provides the opportunity to offset any embodied carbon from our FutureCast range with the use of Climate Active certified offsets.

Do you have issues trusting your Asset Data? Rapid Map has got you covered! Our award winning field data collection services and advanced GIS / GNSS technologies are tailored to meet the needs of asset managers in local government, utilities, and industry.

Experienced field teams audit & update stormwater networks, open spaces, traffic assets, street lighting, bus stop DDAs, compliance & more. Our Geospatial mapping services & apps ensures data integrity for Asset Management systems, AMPs, Valuations, analysis and ERP integration. Contact RapidMap today! info@rapidmap.com

12d Synergy is the leading ISO 19650 compliant Common Data Environment for the Engineering and Construction Industry. We are a well established Australian owned business that specialises in providing a smarter, faster way to work for our clients by our solution led software that provides a streamlined common data environment for engineering & construction professionals. Nationally and internationally, we are dedicated in providing a more collaborative, less chaotic way for work data to be managed.

HUESKER Australia offers the Australasian region unparalleled expertise in Geosynthetic Engineering, development, manufacturing, supply, and installation, with a rich history spanning over 162 years. We specialize in tailoring project-specific solutions for various industries, including Mining, Roads & Pavements, Environmental, and Hydraulic engineering applications. By leveraging our extensive experience and knowledge, we engineer cutting-edge solutions that meet the unique requirements of each project. As a trusted provider, we bring together globally renowned brands like MineGrid™, Hatelit C™, Tektoseal™, and SoilTain™. These market-leading products enable us to deliver technically advanced and commercially viable outcomes consistently, ensuring our clients receive the best results. At HUESKER Australia, we are committed to driving innovation and sustainability in the Geosynthetics industry. With our comprehensive range of services and products, we aim to exceed our clients' expectations and contribute to the development of a resilient and environmentally responsible future.

SuperSealing Specialises in Crack Sealing and Pavement Preservation Treatments. We use world leading technologies to maintain, protect and transform your pavements. SuperSealing helps adapt your road surfacing programs for the future needs of your communities.

PRESERVATION – SuperSealing maintains, protects and transforms your road assets, to extend its life.

GuardTop is a rich black, high-performance pavement preservation treatment that is between micro surfacing and rejuvenation/sealcoat. It protects, is environmentally sustainable, reduces lifecycle costs and last up to 9 years.

URBAN HEAT ISLAND EFFECT – IPWEA Award winning CoolSeal – cools your pavements and neighbourhoods.

CoolSeal is an award winning, heat reflective pavement preservation treatment, designed to reduce urban heat impacts. It can reduce surface temperatures and improve pedestrian comfort & safety.

SUSTAINABILITY – Sustainability has always been a core value of our business and at the heart of our decision making. All of our products have a positive impact on sustainability for utitilising recycled materials to reducing carbon emissions whilst maintaining network conditions. SuperSealings new product range – ConSealed crack sealant, GuardTop and CoolSeal – can help your Council adapt for the future.

Retina Visions is a leader in automating asset maintenance inspections for local government. Combining the powers of machine learning and computer vision technology, Retina Visions mounts a simple dash-cam onto council waste fleets and inspection vehicles and automatically processes the footage to identify defects across the network, to allow council to be proactive in their maintenance management. Retina Visions has been at the forefront when it comes to using this technology for local government for nearly 7 years and continues to develop, automate and improve the way councils manage their road and footpath networks.

TreeDiaper® is a patented, multifunctional plant protection technology that features slow-releasing irrigation, auto-recharging with rain/snow, salt damage mitigation, weed control & extreme weather protections. By absorbing rain or irrigation water before slowly releasing it back when soil dries, it significantly boosts the field capacity and plant available water. Field trials have been done in all types of climates zones. It reduces watering costs by 90+%. It also reduces water & fertilizer runoff, and erosion/pollution. When used properly, it promotes healthy outward root growth that promotes establishment of newly planted trees and enhances the long term health.

Austroads is the association of the Australian and New Zealand transport agencies, representing all levels of government. We provide high-quality, practical and impartial advice, information, tools and services to help our members to deliver efficient, reliable and safe mobility to their customers.

Transport Certification Australia (TCA) is a national organisation that provides assurance services relating to transport technologies and data to enable improved public purpose outcomes from road transport. TCA also administers the National Telematics Framework, including its rules, specifications, agreements, digital infrastructure and other supporting services.

World Partners in Asset Management (WPiAM) is a global collaboration of national non-profit Reliability, Maintenance and Asset Management organisations, brought together for the purpose of enabling individuals and organisations to develop, assess and recognise competence in Asset Management. WPiAM offers several certifications in the Global Certification Scheme which provides a laddered career pathway for individuals in reliability, maintenance and asset management. WPiAM’s flagship credential, the CAMA Certification, establishes an individual’s knowledge and comprehension in Asset Management. Requiring not only theoretical knowledge but hands-on practical experience in Asset Management, the CAMA Certification is the pre-eminent globally recognised credential in Asset Management. www.wpiam.com

ESP Australia is a leading provider of civil safety & compliance products throughout Australia. From our flagship Access Tile Tactile Ground Surface Indicator range, designed to enhance access and orientation for people with vision impairment, through to stair nosing and contrast strips to improve stair and path safety in all light conditions, ESP Australia has a quality solution for your civil safety and compliance requirements.

Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure solutions to communities in more than 100 countries. Our portfolio of smart networks, software, services, meters and sensors helps our customers better manage electricity, gas and water resources for the people they serve. By working with our customers to ensure their success, we help improve the quality of life, ensure the safety and promote the well-being of millions of people around the globe. Itron is dedicated to creating a more resourceful world. Join us: www.itron.com.

Asset Vision is an Australian-based company, and our intelligent Asset and Mobile Work Management platform is revolutionizing the way assets are inspected and maintained. Used by thousands of users in State Road Authorities, Councils, Principal Contractors, and Sub-Contractors across Australia, New Zealand, the US, and Europe, AV is an innovative and user-friendly cloud-based solution. AV uniquely connects Asset Owners to their Principal Contractors and Sub-Contractors, facilitating seamless collaboration on the same platform. AV offers comprehensive asset and maintenance management functionality, empowering Councils to manage all asset types efficiently from a single platform. Our offline-enabled mobile app ensures maintenance crews and inspectors can work safely and efficiently in the field, while our advanced inspection technologies leverage AI to maximize efficiency. Central to the platform is our hierarchical and spatial Asset Register with integrated GIS. Additionally, AV provides support for AASB 116/13 Fair Value reporting, predictive asset condition assessment, and asset renewal modelling.

TDRI has developed a novel, patented technology that provides rapid, seamless subsurface moisture measurement, enabling road asset managers to:

  • Identify network moisture issues with high speed, high accuracy subsurface moisture readings across road networks.
  • Enhance maintenance treatments by using subsurface moisture readings to correctly determine cause for failure.
  • Extend pavement life & reduce costs by correctly treating the root cause and preventing repeat deterioration.

Leadsun design, supply and install SMART solar lighting for road safety, street, pathway and open space applications across Australia & New Zealand, with a mission to enhance safety, liveability and equity of communities. Our lights are sustainable, quickly and easily installed, economical, dark-sky compliant and have web-based monitoring and controls. Since 2008, we have partnered with 100s of local councils across Australia, delivering 1000s of SMART solar lights to communities and impacting the lives of many individuals. We are pre-qualified approved vendors by Local Buy, WALGA, LGASA, and LGAT; active members of The Lighting Council Australia, Clean Energy Council, LGPro and The Lighting Society; and generous SolarBuddy and Victoria Walks supporters.

The Downer Group is unique in the history of engineering and infrastructure in Australia and New Zealand. We are one of the oldest companies operating continuously in our field – and while we’re proud of our past, we’re even more excited about our future. With a rich history and a forward-thinking approach, we strive to deliver the best outcomes for our customers and enable communities to thrive. And as our world changes, so to does our organisation. In February 2023, we launched a significant transformation program to modernise the business - so that we can continue succeeding for the next 100 years, and beyond. Our Purpose, Promise and Pillars reflect our commitment to do the right thing for our customers, our people, our shareholders and the communities where we operate.

Read more.

COLAS Australia is a leading provider of sustainable pavement construction and maintenance solutions across Australia. We design, construct, maintain and operate a wide variety of road, air and port projects for public and private sector clients. The COLAS Australia Group was formed in 2008 with the acquisition of SAMI Bitumen Technologies and has continued to expand its operations throughout Australia with the acquisition of several local companies and is now supported by over 500 employees across 15 locations in 5 states.

Read more.

Civil Survey Solutions is the leading technology partner for the AEC sector. We are an Autodesk Gold Partner with over 20 years of expertise and an authorised developer and training centre. Our team's real-world experience and in-depth industry knowledge set us apart, offering technical support and training from e-learning to project-specific courses. With many team members being qualified Engineers or having relevant industry experience, we are uniquely positioned to equip our clients with the skills and tools they need to excel.

Connected Light Solutions are a leading provider of smart city and building solutions including both energy-efficient LED lighting and smart technology to manage the lights and sensors in cities or buildings. Our range of LED lighting has been designed and developed to meet the needs of our evolving market with a focus on providing energy-efficient, cost-effective, safe and smart solutions.

Read more.

Signify is the world leader in lighting. We provide professional customers and consumers with quality products, systems and services. And our connected lighting offerings bring light and the data they collect to devices, places and people - redefining what light can do and how people use it. Our innovations contribute to a safer, smarter more sustainable world.

Read more.

A family-owned business since 1972, we are Australia’s leading Stormwater specialist. Working with councils, engineers, and contractors we build risk-free, clean water solutions for the future. Our products and services cater for every project, and our experienced team provide advice and support in sales, delivery, installation, and maintenance.


Alltac is Australia's leading manufacturer of Tactile Ground Surface Indicators (TGSI’s), offering the only sustainable and hardest-wearing product in the Australian market - Sirus TGSI® plates.

Committed to excellence and innovation, Alltac aims to remain Australia's top TGSI manufacturer, supporting local jobs, manufacturing and industries for a prosperous future.

Porous Lane

Porous Lane is the new standard for permeable pavement. As the exclusive licensee of an award-winning permeable pavement developed at the University of Melbourne Porous Lane manufactures and installs high-performance permeable pavement made from up to 60% post-consumer tyre granules. With impressive permeability and multifaceted benefits, Porous Lane’s systems help councils and public entities to better manage runoff, provide passive irrigation and install longer lasting tree-friendly infrastructure. In the private sector, Porous Lane’s permeable pavement enables clients to maintain site permeability, reduce their stormwater infrastructure costs and increase site utilisation – all while making use of a problematic waste stream. As a continuous innovator, Porous Lane invests in new research and has several new products in development including a permeable kerb and channel system that will soon be released to the market. Porous Lane was awarded the 2023 Premier’s Sustainability Award in the Waste and Recycling Solutions category.


Mooven is an AI-powered platform designed to help cities deliver horizontal infrastructure and manage their road networks more effectively. We enable transport infrastructure to be delivered faster, cheaper, safer, and with fewer complaints. Using the Mooven platform, operational teams are empowered with improved data for planning, live visibility of actual conditions to drive efficiency and proactive stakeholder engagement, along with seamless reporting.

Wagners is a leading producer of construction materials and services for Australian and international markets. Established in 1989 in Toowoomba, Queensland, the company is an ASX‑listed business. We are strategic, innovative and entrepreneurial in our approach to business.