Road Safety Discussion

Electronic message / display advertising display boards

  • 1.  Electronic message / display advertising display boards

    Posted 12 February 2015 19:09
    I am trying to ascertain what standards or guidelines are being used to outdoor electronic advertising devises by Local Bodies / Road Controlling Authorities as part of their District Plan / Engineering Code of Compliance. Council is in the process of reviewing its District Plan and desires to deal with applications for electronic billboards. - luminance, message change time, message scolling or merging, maximum and minimum size in relation to distance from the road. Is there an AS/NZS standards or guideline, that the adverting industry has to comply with? Are there international advertising guidelines to address road safety concerns? ------------------------------------------- Simon Robson Hastings District Council Hastings, New Zealand -------------------------------------------
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  • 2.  RE:Electronic message / display advertising display boards

    Posted 15 February 2015 07:40
    Roads and Martitime Services in NSW have s guideline for use of VMS on state roads

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    Grant Baker
    Director Infrastructure Services
    Blayney Shire Council
    BLAYNEY NSW
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  • 3.  RE: Electronic message / display advertising display boards

    Posted 15 February 2015 15:00
    Key reference would be NZTA's "Advertising signs and road safety: design and location guidelines RTS 7": http://www.nzta.govt.nz/resources/road-traffic-standards/docs/rts-07.pdf Section 5.7 deals with illuminated and variable message signs and provides some indicators as to how frequently messages should be allowed to change. ------------------------------------------- Jon Visser Transportation Policy Engineer Dunedin City Council Dunedin -------------------------------------------
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  • 4.  RE: Electronic message / display advertising display boards

    Posted 16 February 2015 20:42
    Hi Simon, Bill

    You may also be interested in a technology called Telepath.  It is a Low Cost Voice Broadcast System, which can have up to 32 x 60sec pre recorderd audible messages programmed into it.

    The system is easily attached to VMS signs or can operate stand alone. The messages can be triggered to broadcast in a loop, or by time, date, day etc and also by ITS detectors, radar, weather, speed etc.

    The system broadcasts to any  UHF radio and can be setup to broadcast on the main highway radio channel.

    I do know that RMS in NSW use it for road construction site as as Leightons for warning Truck drivers to slow down.


    Hope this helps
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    peter mcarthur
    neutral bay NSW
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  • 5.  RE: Electronic message / display advertising display boards

    Posted 17 February 2015 16:55
    Both these documents RTS 7 - 1993: needs revision, and P35 - 2011 are helpful but these are not dealing with controlling current advertising practice.  I am now seeking assistance from Auckland Transport being the largest urban authority as to there typical requirements for an urban environment and changing commercial advertising practices.

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    Simon Robson
    Transport Compliance Engineer
    Hastings District Council
    Hastings
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  • 6.  RE: Electronic message / display advertising display boards

    Posted 17 February 2015 17:39
    Simon,

    A relevant guide is:

    • Austroads Research Report AP-R420-13 'Impact of Roadside Advertising on Road Safety'.



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    Raj Muthusamy
    Road Safety Audits Pty Ltd
    BULLEEN VIC
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  • 7.  RE: Electronic message / display advertising display boards

    Posted 15 February 2015 23:18
      |   view attached
    Hi Simon.

    NZTA P35 (draft National Operating Procedures for New Zealand Transport Agency Variable Message Signs - April 2011) (attached) covers many of your questions. It's geared towards procedures for VMS signs operated by NZTA on State Highways, and is not a standard that the advertising industry has to comply with, but may be a good starting point.

    Cheers,
    Bill
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    Bill Rice
    Opus International Consultants
    Christchurch
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